The launch and rollout included:
- An independently-branded hotline
- Local freephone / toll-free numbers for each country
- Posters placed in communal areas
- Letter and detachable cards to all employees
- Face-to-face employee presentations
To reduce any fear that the whistleblowing hotline was being administered by DS Smith themselves, Expolink branded the service as an independent, ‘speak up’ hotline.
The hotline was promoted as a means to report any fraud, health and safety, or harassment issues.
At ground level, Expolink suggested a poster campaign in order to spread the message about the hotline. These posters were designed by the client and translated into the required languages by Expolink, and placed in communal areas (eg. canteens, restrooms) at each DS Smith site.
A letter was also issued to all employees at DS Smith. This letter included a detachable card displaying the toll-free hotline number, which was different for each country.
Meanwhile, the company’s whistleblowing policy was published and translated into various different languages to help all employees of DS Smith to understand how to use the whistleblowing hotline.
The policy was also communicated to all staff via face-to-face meetings with the site Managing Director.