Charities
Improve communication, marketing programmes, and donation income by sending highly personalised voice messages.
Research shows that, on average, 22 per cent of all direct mail is never opened, with the un-open rate for charities even higher at 30 per cent. This equates to 150 million mailings at a cost to the sector of £64 million. Of the ‘big three’ users of direct mail, charities also have the highest rate of unopened mail sent to potential supporters – a whopping 76 per cent.
And if you think sending emails instead of letters is much better, statistics given out at the Direct Marketing Association's 2006 annual conference on Email Marketing confirmed that over 40% of all internet users are unable to view images in the emails they receive, making "pretty" email campaigns of limited impact. The open rates of emails is falling steadily with over 40% of people never opening marketing emails, even though they have double opted in, the messages are not taken out as spam, and they reach the recipient's inbox.
Voice broadcasting will provide up to treble the response rate of direct mail or other telemarketing campaigns.
- Improve call centre efficiency - reduce the need for sending expensive letters to confirm order status, advise customers about delivery delays, confirm order cancellation / credit card refunds, or to request contact if there is an issue with the customer's credit card. By communicating this type of information proactively via voice messaging you will reduce inbound calls into your call centre, freeing up your agents from handling routine inbound calls, thereby reducing your costs further. Handling customer service calls is a cost which voice messaging will help drive down while at the same time improving the customers' experience of your company.
- Improve ticket sales to events – voice messaging is the easy, cost effective method to contact your supporters when event tickets go on sale. You can even arrange a call to action for the supporter to be connected to your call centre agent to book their ticket(s).
- Improve donations – with one simple voice broadcast and a call to action, voice messaging will quickly, efficiently and at less cost than direct mail get your supporters to donate.
- Increase sales - announce the impending arrival of your next catalogue drop or direct mail piece to maximise its impact and response.
To find out more
To learn more about Expolink's Contact Centre solutions, contact Expolink today by phone (24 hours): 01249 661604, email: contact-centre@expolink.co.uk or complete the following form:
